work
Origins: Herbal Infusion: Gus Brizuela, Kristian Armstead
Client
University of Houston
Service
Branding, Package Design, Illustration
Year
2024
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Introduction
"From Ancient Roots to Modern Palates". Origins is an herbal infusion tea brand focused on blending indigenous herbs with a more modern palette. Emphasing the importance of community, and sustainability while still representing the authentic cultural elements and origin that each infusion stems from. For this project I partnered with Gus Brizuela, who I absolutely couldn't have done this project without.
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What I did
Our goal for this project was to create a fictive brand and product package that would be distinctive in visual terms and clearly differentiated from the two analyzed brands. We accomplished this through creating our own die-lines and packaging through ArtiosCAD programming. Our goal was to go for something that felt nostalgic yet modern. While making sure we incorporated natural pigments to reflect each region. Each fruit represents a region they originate from, paired with medicinal herbs from those same regions. Highlighting their importance, but also how they are still prevalent in modern day.
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