Aurora Fishin Co.

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Introduction
Overview: For this project I was tasked with helping close family friends in developing a logo for their small commercial net fishing business. Highlighting their main product Salmon, while giving it a much more modernized feel.
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What I did

Inspired by more traditional midwestern themes, as well as Alaskan Native themes while on my trip to Fairbanks, AK. I was inspired to make a design that not only embodied the feeling of cities like Fairbanks, Juneau, and Wasilla, Alaska, but giving it a more modernized feel to the infamous woodcarving designs found within Alaskan Native art. All while still keeping the grittiness and ruggedness still expected from a commercial fisherman.